AUGUSTA, GA (May 3, 2010) — Club Car announced a multiyear marketing agreement
with Gary Player and Black Knight International to promote the companies’ respective
brands throughout the world.
Under terms of the agreement, Black Knight International, which includes Gary
Player Design, Player Real Estate, Black Knight Enterprises and The Player
Foundation, will work with Club Car to introduce the company’s vehicles, equipment
and services at courses and real estate developments where Black Knight is
affiliated. Club Car also will develop strategies to promote the company and its
golf car and utility vehicle lines through an association with the Gary Player
brand.
"As Club Car strengthens its presence in international markets, our association
with Black Knight International is a great fit," said Robert McElreath, Club Car’s
vice president of Global Marketing. "Mr. Player is admired as much for his
integrity and dedication to excellence as he is for his golfing accomplishments.
We like to think we have those values in common."
Gary Player is the most successful international golfer in the history of the
sport and is also a renowned golf course architect with more than 300 design
projects and over 50 currently active projects throughout the world.
"We are excited to be working with Club Car especially as it moves to increase
its international presence. It is quite simply a fantastic company with a team who
are committed to excellence," said Marc Player, CEO of Black Knight
International.
About Black Knight International
Black Knight International, established by Marc Player, is the global holding
company for all divisions of The Player Group. The company provides a range of
services and products that reflect the superior quality of the Gary Player®,
Player® and Black Knight® brands. The various divisions under the group
umbrella include:
Gary Player Design, which has over 300 championship courses worldwide to its credit,
Player Real Estate, which works with master-planned community developers around
the world to create high-end golf resort and residential properties; Black Knight
Enterprises whose focuses include luxury goods, apparel, event management and
promoting Mr. Player as an ambassador for global companies, and The Player
Foundation, which executes global charitable efforts in support of underprivileged
children. Established in 1983, The Player Foundation has been making a difference
in the lives of children for over 25 years, and in that time has raised over $30
million globally. For more information about Black Knight International please
visit www.garyplayer.com.
About Club Car
Club Car has been one of the most respected names in the golf industry for more
than half a century. The company’s dependable and efficient Precedent golf cars
and Carryall Turf utility vehicles are integral to the successful operations of
thousands of courses in the U.S. and around the world. The world’s largest manufacturer
of electric vehicles is also recognized as an innovation leader. The Visage Mobile
Golf Information System is the latest in a long line of technical advances that
improve the golfer’s experience as well as help courses operate more efficiently.
The Augusta, Ga.-based company, a division of Ingersoll Rand, is equally respected
for the support it provides the game’s leading associations and organizations,
including the PGA of America, the NGCOA, GCSAA, CMAA, The First Tee and the Executive
Women’s Golf Association. For more information, go to
www.clubcar.com or
www.ingersollrand.com.
Media Contact for Black Knight international
Guy DeSilva, Director, Business Development
E: guy@garyplayer.com or T: +1 561 624 0300
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