Real World Stories
A fleet of golf cars is among the most expensive purchases a course makes. But could it also be one of the largest revenue generators and a key to lowering costs and bringing customers back... Read more »
When your facility’s namesake is one of the world’s most storied hotels and you’ve been chosen to lead an extension of the venerable Waldorf Astoria brand into golf, guests walk through your door... Read more »
Frank Todd, the second-generation president of Etowah Valley Country Club in Hendersonville, N.C., is tired of golf getting a bad rap when it comes to the environment... Read more »
It might be said that the TPC Network of Clubs has customer service down to a science. Its customer “contact standards,” for example, require four “touch points” during the round for each member or guest... Read more »